Design in Focus: NYC World Cup

Designer Arsh Raziuddin and NYC World Cup Czar Maya Handa discuss how New York City's visual identity for the 2026 FIFA World Cup has taken shape. The conversation explores the design campaign—from wayfinding and street-level expression to merchandise and digital storytelling—that reflects the city's spirit while connecting global audiences and local communities. The program includes a presentation, moderated conversation, and optional Q&A.